Globally, corporate scandals have dominated the headlines and the strategy used to manage each crisis varies. As Warren Buffet’s famous words state “It takes 20 years to build a reputation and 5 minutes to ruin it.” Whether it is potential employees or future clients and customers, a company must continually maintain a commitment to its brand and the risk to its reputation in the market. Rashmi extrapolates her own story and her decision to rise through the challenges she faced to explore how corporations can implement a reputation risk strategy focused on integrity and transparency. How can a company make choices that are risk-informed, incorporate a culture, and avoid disruptions? Rashmi will share her three-part process to help create a values-based approach to protect any organization from risk to its reputation.
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